UX Designer | Digital Experience | AI for Education
Designing Better
Digital Experiences
for Education
10+ years in UX, digital platforms and CMS, and now building AI tools of my own.
I work with universities, public bodies and companies whose websites have grown too complicated for the people using them.
Results
- +30%organic trafficHKU School of Computing and Data Science
- +50%site performanceHKU School of Computing and Data Science
- +1,500%LinkedIn followersHKBU School of Business
Let's Connect
Hiring for a UX or digital role, or planning a website or AI project?
About
UX-driven work, AI-ready platforms.
I make complicated websites easier to use. For more than ten years I've worked on university, public-sector and corporate sites in Hong Kong and across Asia Pacific, as a designer, a regional design manager and a developer.
At The University of Hong Kong, I led the revitalisation of the School of Computing and Data Science website and built an AI chatbot that answers admissions questions from the school's own content. Organic traffic rose 30% and site performance improved by 50%.
I still build things myself. This year I built the HKUMedicare community health website from scratch as its only developer. On my own time I launched an AI photo restoration service that reached Google's first page within its first month.
What I care about is the whole job: knowing what a project is for and who it's for, getting everyone to sign off, and checking afterwards that people actually use what we built.
Expertise
Where UX, content, CMS and AI work together.
Six areas I work across, usually several in the same project.
UX Strategy
User journeys, information architecture, wireframes, WCAG accessibility reviews and content structure.
Digital Platforms
Website revamps, responsive builds, SEO and GEO/AIO, and reporting in Google Analytics and HubSpot.
CMS & Content Governance
WordPress and headless CMS planning, content templates, taxonomy, update workflows and handover training, so sites stay easy to run.
AI for Education
An admissions chatbot at HKU and two AI products of my own, each built on clear content sources with a person checking the results.
Workflow Optimisation
Mapping how the work happens today, agreeing goals with each department, then designing a simpler process everyone signs off.
Education Technology Support
E-learning platforms, video and event production, and explaining technical changes to non-technical staff.
Featured Projects
Measured by what people could do afterwards.
FAQ
Questions I often get.
Websites and digital platforms for education and the public sector: how they're structured, how they're run in a CMS, and where AI genuinely helps.
Mainly UX and digital experience, and I build as well. I've delivered sites as a designer, a design manager and a developer, and I've built two AI products of my own.
By answering routine enquiries, helping students find the right information and taking repetitive work off staff. It works when it runs on well-kept content and someone checks what it does.
I start with who the users are and what they're trying to do, then fix the way in: navigation, page structure, calls to action and search. Then I check the numbers to see what changed.
Five years at HKBU School of Business, a year at HKU's School of Computing and Data Science, and the HKUMedicare site for HKU's Faculty of Medicine. I know how university sign-off works and how to hand over a site the team can run.